The existing website was slightly outdated and wasn't built to convert. There was no clear path for a visitor to take action, no tracking set up, and the site wasn't optimized for the keywords the companies target market were actually searching.

Prospects interested in Victron Solar products specifically had no where to go to find more info. Lots of potential leads were lost due to this.

Traffic in general was almost entirely word of mouth and referrals, which meant growth was completely dependent on people already knowing about the company / the owner.